Frequently asked questions

Most frequent questions and answers

What is Market Research?

This can be defined as the action or activity of gathering information about consumers’ needs and preferences to aid the decision making process.

How much can I trust the results of market research as a basis for business decisions?

Once data collection and analysis is done using the correct sampling procedures, sample frame and size and the data is up-to-date, the more reliable the research results will be. It is important to understand, though, that market research can never entirely take the risk out of business decision-making. The data will however provide you with additional information, recommendations and food for thought. It is a gamble to remove market research from your decision making processes.

Why should I commission a market research study?

Businesses need to minimize risks as best as possible whether you are entering a new market, expanding in an existing market or creating a new brand.

How much will I have to spend on market research?

This depends on the type of research to be conducted and the scope. At MARESOL we have flexi payment plans and customized packages that will meet your needs.

How long will my market research take?

This depends on the scope of the project agreed upon but typically takes between 45 to 90 days.

What is the difference between customer to business and business to business research?

Customer to business takes into account a sample frame consisting of the general public who are users of your product or service (even those who are not). Business to Business (B2B) consists of a sample frame made up of business spanning different sectors and industries.

7. What if I have questions for the Market Researcher after the project is closed?

At MARESOL, our team of dedicated professionals are at your service even after the project has been closed, making MARESOL the best with aftercare services.

Do I have to pay for consultations?

MARESOL consultations are free of charge. Our potential customers are also at the heart of our business.

Who owns the contents/reports after the project is closed?

Our customer is the sole owner of all materials used to generate a report. MARESOL will never use or sell your information to any third party.