This Market Analysis tool is designed to understand how satisfied your customers are with the product/service they are using. This tool will get to the root in order to identify the perceptions of your customers with regards to their experience while using your product and services. 

During this Market Analysis we look at various key areas relating to our clients’  KPIs. This tool is designed to help our clients understand their customers’ perception about their products or services, their brand and improve customer support. 

This is similar to the Customer Satisfaction except that it is done anonymously. The market researcher uses a secret shopper to act as a customer in order to evaluate the customers’ experience. This can be done in-person, over the telephone or online. This can be done for both internal operations as well as executed on competitors’ operations. 

This tool is used to get a sense of the employees’ attitude and perception towards Management and the company in general. It has been said that happy employees help to grow an organisation and it is always important to ensure that employees (heart of the business) feel comfortable so that they can perform effectively on the job. This survey usually brings to the front the dissatisfaction if any, that the employees may have. It boosts employee engagement which can lead to increased productivity.

This preliminary exploration of the proposed project determines its merits and viability. Launching a new product or service, get the information you need to guide the decision-making process. 

Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.

Pedestrians/Customers – Used to get a sense of the number of persons passing through your location over a period of time. This tool can be used to assess the length of time a customer takes to be served from the time they enter to the time they leave.

Vehicular – The traffic volume count is measured to calculate level of service on a particular roadway in order to determine attributes relating to congestion, carrying capacity, vehicle count ratio, identification of peak hour or extended peak hours etc. Vehicles are classified into different categories to determine trends/patterns.